Mark Atkinson – Content Writer
In any business, experience is a result of live and learn. For a freelance copywriter, part of this is how best to give the client the result they want. This equally means guiding the client in how they can get the best from a copywriter.
Corporate communications are a deeply personal issue for a business. Some of the largest corporations have a dedicated department comprising dozens of staff ensuring every word on behalf of the company printed, spoken or posted in cyberspace portrays the image they want to convey.
Quite rightly, each business wants to show its own uniqueness and put in damage limitation measures – much of this is through the way it communicates. But getting the best result from a copywriter also depends on providing a clear view of your business culture and the main aspects of your operations/working philosophies you want to highlight. The three words that will get the best results from your copywriter are – brief, brief, brief.
This is not to say that clients should be doing their freelance writer’s job. A good copywriter should be asking the right questions in order to get to know your business and understand what you want to communicate.
A client is in the best position to know the intricacies of its own business, but may sometimes be too close to it. This is only natural. A freelance copywriter, not being directly involved in the client’s business, should be able to provide clarity from his/her own ‘layman’s’ standpoint. If your copywriter can then put your point across in the way you envisaged it, but with his/her own objective clarity, the positive effect on the reader will likely be immense.
To avoid on any possible misunderstandings, preparation time upfront is time well-spent.
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Mark Atkinson - Content Writer