Mark's Musings

Mark Atkinson – Content Writer

Digital media – social or anti-social?

There’s no doubt that social media has brought about a communication revolution – much of it good. Facebook, Twitter and YouTube have all become a phenomenon – while blog sites such as WordPress or Tumblr have sparked an army of millions opining their views on every topic under the sun.

In countries stuck in political turmoil, social media has provided an outlet to those that previously had no voice.

For businesses – particularly small businesses, it has become a channel to increase their presence on a global scale without the huge outlay they might have needed in the past and with much more effectiveness.

For consumers, it has allowed them to express exactly what they think of the brands they engage with on a daily basis, levelling the playing field and driving businesses to improve their own service levels – or suffer the consequences of transparency tyranny.

In other ways, what effect has the advent of social media – and before it, email, SMS and instant messaging had on a far more basic method of communication? I’m taking about something that served us well since time immemorial – talking to each other.

I understand that people get busy. It’s easier to send a two-word text than have five minute conversation – or is it? How many times have we knee jerked back a written response when we could have talked something through on the phone to much better effect? And how many people – in reality – have more than 500 friends?

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This entry was posted on May 9, 2013 by in Social media and tagged , .
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Mark's Musings

Mark Atkinson - Content Writer

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