Mark's Musings

Mark Atkinson – Content Writer

Writing press releases that editors will publish and people will read

Looking beyond all the digital noise, the traditional press release is still alive and kicking – a short piece of newsworthy information about a product launch or new company development … Continue reading

July 10, 2013 · Leave a comment

Costing copywriting projects – the peril of word counts

There’s a cloud that hangs over any self-employed copywriter. It’s called the ‘word count’. Traditionally it has served, and still serves, a practical purpose for publishing editors to define the … Continue reading

June 24, 2013 · Leave a comment

The good, bad and ugly – web content writing

Search engine optimisation (SEO) has to be the buzz phrase of the day – digital channels and content that raise your search engine rankings and your online presence. How about … Continue reading

May 30, 2013 · Leave a comment

Time managing social media

As many will profess, the problem with social media is time – either the time you may waste while achieving little, or a lack of it. Some businesses may have … Continue reading

May 16, 2013 · Leave a comment

Digital media – social or anti-social?

There’s no doubt that social media has brought about a communication revolution – much of it good. Facebook, Twitter and YouTube have all become a phenomenon – while blog sites … Continue reading

May 9, 2013 · Leave a comment

Fair exchange – back to the basics of bartering

A few years ago, CBC news in Canada reported the story of a Montreal man who bartered his way via the Internet from a paperclip to a house in just … Continue reading

May 5, 2013 · Leave a comment

The upside to cold calling

I was recently involved in a breakfast networking initiative. Part of the process was a 10-minute slot from the designated training member of the group – each session looking at … Continue reading

April 28, 2013 · Leave a comment